For the smaller business it is full of interesting information, some you may use, most you won't. If just starting out I would find a book on ecommerce and follow their selling info to be honest. To insinuate that's the only way one can be successful is just irresponsible. That alone would have made this book perfect. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people, and maximize the chances of getting your business launched. Book Summary: The title of this book is The Fashion Designer Survival Guide, Revised and Expanded Edition and it was written by , Foreword.
I especially liked the sections on production and getting your collection into stores. I would most certainly recommend it for anyone thinking of starting their own business in the fashion industry. Lastly, don't let this book discourage you. Both a textbook and manual for undergraduate and graduate students studying research methods used in the fashion industry, it can also serve as a reference for industry professionals. Mary uses the experiences and interviews of other people in the industry to help you understand the realities of starting your own clothing line. Thankyou Mary Gehlhar, from a young designer company who now realise they were right on some things, feel reassured on others, but who now have a vast amount of new knowledge to take it further.
Just view it as a insiders guide to the business of fashion with accompanying examples and summaries of the experiences of other designers. It sets a downtrodden tone for the rest of your book and I'm sure that's not what you want right? Check out inside the book: Every business needs a business plan a plan to meet the expected and unexpected opportunities and obstacles the future holds. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring? It also needed more equations. In this book, she addresses the latest trends in apparel and accessories. Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. I have the first edition that she wrote and that one is great also but this one has new sections and it's a more complete form of the business process.
Absorb the technical information you need and ignore the rest, because you are not everyone else, and you are not this author. I enjoyed it even though my business is smaller. Description Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. It will skillfully guide you through the land mines of the fashion landscape and prevent you from getting a leg blown off! Her incessant pushing of this throughout the book is obnoxious. Mary gives you tips and names that help you get a hang of how to go on about the topics covered. When done well, you are there.
Which colour—wash will be the most popular with buyers? Having said that, Gehlhar's approach is downright unpleasant. This particular edition is in a Paperback format. This is the type of career I'm after so for that purpose, this was the right book for me to choose. As in I was thinking this book would be a onestop shop, but it wasn't. Thank you Charles Klein for you saved me much heartache that comes with losing your intellectual property.
Gehlhar's breakdown and overviews of each category is spot on. As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. I just wish I kept it instead of giving it back after my class was over. How when too many voices are telling the artist what to do. Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. It was extremely detailed and gave me insights into a variety of issues in the fashion world that my friends and I had never thought about before we started planning to begin our own business. Check out inside the book: Take an inside look into what it takes to start and run an independent fashion design label.
The topics include: creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company on a day-to-day basis. Plus, it's simply a great read. This book outlines the traits and techniques fashion designers use to set up small businesses. Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. How all of the elements came together for him very early in his career and then what he experienced as the fashion darling at such a young age.
Remember that the people reading this book are likely entrepreneurs and have been for a long time, if not their whole lives. A couple notes to the author: 1. Mary Gehlhar is the author of this book. I experienced all of his highs and very lows. Check out inside the book: Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. And, lets just say with all the junk out there its hard to find everything on the internet it takes soooooo much time digging through sites and sites and fake sites that lead you to sites that want you to pay hundreds just for a numerical overview of the women's retail market. Encourage us to be optimistic and driven right from the start, and we'll have a better chance at success.
Fashion marketing is taken to different levels from branding a person e. It should be a text book in any fashion class. Now I can work with investors wisely for you have banished the only fear I have and that is losing control of my intellectual property as I lose some corporate control due to investors' terms. I've read a few books on how to start and run your own fashion design business, and this is one of the best ones I've read so far. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Rather than focusing on the struggles, adversities, drawbacks, and the unhappiness of being a designer, I'd rather invest my time in a text which offers concrete instruction on how to overcome the obstacles. Some parts of the books ma A comprehensive guide to breaking into the fashion business.